Your Medicare Way
PRIVACY POLICY
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit yourmedicareway.com (the “Site”), submit an inquiry, or interact with any of our forms, marketing communications, or related services.
By using this Site or submitting your information, you agree to the terms of this Privacy Policy. If you do not agree, please do not use this Site.
1. Information We Collect
A. Information You Provide Directly
When you fill out a form on our Site — including quote request forms, contact forms, or lead capture pages — we may collect the following:
- Full name
- Email address
- Phone number (including mobile/cell)
- Mailing address (city, state, ZIP code)
- Date of birth or age
- Medicare eligibility status (Part A/B enrollment)
- Current insurance coverage details
- Gender
- Any other information voluntarily provided in your submission
B. Information Collected Automatically
When you visit our Site, we and our third-party partners automatically collect certain technical information, including:
- IP address and approximate geographic location
- Browser type and version
- Device type and operating system
- Pages visited, time on site, and referring URLs
- Click behavior and interaction data
- Cookie identifiers and pixel tracking data
2. How We Use Your Information
We use the information we collect for the following purposes:
- Lead generation and matching: To connect you with licensed Medicare insurance agents or insurance carriers who may offer plans suited to your needs.
- Service delivery: To respond to your inquiry, schedule consultations, or fulfill requests you’ve made.
- Marketing communications: To send you information about Medicare plan options, enrollment periods, and related educational content via email, SMS, phone, or mail.
- Advertising and retargeting: To show you relevant ads on platforms including Facebook, Instagram, and Google based on your prior interactions with our Site.
- Analytics and improvement: To understand how visitors use our Site so we can improve our content and user experience.
- Legal and compliance: To comply with applicable laws, CMS regulations, and our internal compliance obligations.
3. How We Share Your Information
Important: This is a lead generation site. By submitting your information, you understand and agree that your contact information may be shared with licensed Medicare insurance agents, carriers, and/or lead marketplace partners.
Specifically, your information may be shared with:
- Licensed Medicare insurance agents: Independent insurance agents or agencies who are licensed in your state and may contact you to discuss Medicare plan options.
- Insurance carriers: Medicare Advantage, Medicare Supplement (Medigap), and Part D prescription drug plan providers.
- Service providers: Companies that help us operate our Site, send communications, or process data (e.g., email platforms, CRM systems, SMS providers). These parties are contractually prohibited from using your data for any purpose other than supporting our services.
- Advertising platforms: Meta (Facebook/Instagram), Google, and similar platforms that enable us to serve and measure our advertising campaigns. We do not sell your information to these platforms for their own commercial use.
- Legal and regulatory authorities: When required by law, court order, or regulatory requirement.
We do not sell your SMS opt-in consent or your phone number to third parties for purposes unrelated to the service you requested.
4. TCPA Consent & Communications
By submitting your phone number on this Site, you expressly consent — under the Telephone Consumer Protection Act (TCPA) and applicable state laws — to receive calls and text messages (SMS) at the number provided, including those made using automated dialing technology or pre-recorded voice messages, from Your Medicare Way and/or licensed insurance agents acting on our behalf. This consent is not required as a condition of purchasing any goods or services.
Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP to any text message you receive from us. To opt out of phone calls, contact us using the information in Section 10.
5. Cookies & Tracking Technologies
We use cookies, web beacons, pixels, and similar technologies to enhance your experience on our Site and to support our marketing efforts. Specifically, we use:
- Essential cookies: Required for the Site to function properly.
- Analytics cookies: Tools such as Google Analytics that help us understand how visitors interact with our Site. To opt out: https://tools.google.com/dlpage/gaoptout
- Advertising and retargeting pixels: Meta Pixel (Facebook), Google Ads, and similar tools that allow us to show you relevant ads after visiting our Site. These cookies do not personally identify you but do associate your browser with interest-based advertising segments.
You can control or disable cookies through your browser settings. Disabling cookies may affect certain Site functions.
6. Meta (Facebook) & Google Advertising Disclosure
We use Meta’s advertising platform and Google Ads to reach people who may benefit from Medicare information. These platforms may use pixels and cookies on our Site to build audience segments and measure ad performance. You can manage your ad preferences through:
- Meta Ad Preferences: https://www.facebook.com/ads/preferences
- Google Ads Settings: https://adssettings.google.com
- NAI Opt-Out Tool: https://optout.networkadvertising.org
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.
8. Your Privacy Rights
Depending on your state of residence, you may have the following rights regarding your personal information:
- Right to Know / Access: Request a copy of the personal information we hold about you.
- Right to Deletion: Request that we delete your personal information, subject to certain exceptions.
- Right to Correct: Request that we correct inaccurate information.
- Right to Opt-Out of Sale/Sharing: While we do not sell personal information in the traditional sense, you may request to opt out of certain data sharing with advertising platforms.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). Virginia, Colorado, Connecticut, and other state residents may have similar rights under their respective state privacy laws. To exercise any of these rights, please contact us using the information in Section 10.
9. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security and encourage you to use caution when sharing personal information online.
10. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to opt out of communications, please contact us at:
Your Medicare Way
Operated by Blue Harbor Media LLC
Email: [email protected]
Phone: +1 (415) 370-1577
Mailing Address: 6692 Lost Lake Court, Jupiter, FL 33458, United States
Website: yourmedicareway.com
11. Medicare Compliance Notice
Your Medicare Way is a lead generation service and is not affiliated with or endorsed by the U.S. government, the Centers for Medicare & Medicaid Services (CMS), Medicare.gov, or any federal or state agency. We do not enroll you in any Medicare plan. Licensed insurance agents who contact you through our service may offer Medicare Advantage, Medicare Supplement, and/or Part D plans. Not all plans are available in all areas. Plan availability and benefits vary by location.
12. Children’s Privacy
This Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has submitted personal information to us, please contact us immediately and we will delete it.
13. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. We encourage you to review this Policy periodically. Continued use of this Site following any changes constitutes your acceptance of the revised Policy.